A customer came in looking for a good pre-workout. My employee knew his stuff, but he was so focused on explaining what he knew that he nearly missed what the customer actually needed.
In 2011 we moved Supplement Giant about a mile up the road. Some customers never found us again, but we still finished that first year up 20%.
Going from one store to many changed my job. It stopped being running the store myself and became building an organization that holds the same standards when I'm not there.
I always start with one question before recommending a supplement: What is your goal? The right product should come after the problem you’re actually trying to solve.
We spend a lot of time trying to figure out our purpose when most of us already have plenty in front of us. This is about responsibility, usefulness, and doing the work that's actually yours to do.
